The Importance Of Being A Hero — Tieks CEO

Being a hero, according to Kfir Gavrieli, the Tieks CEO; is a conscious act. It is essentially an effort to bring about a positive change that extends past a specific moment in time. There is a general idea that heroes are the first to arrive at a crime scene after a tragedy or act of heroism in the face of an immediate crisis. The actions of heroism that are less remembered and less witnessed remain a part of the fabric of our world.

The best way for meaningful impact is to embody the right values, be selfless individuals, and create an environment where a community effectively reinforces your values. When individuals live these tenets of goodness, they will then impact the surrounding communities and how they treat other individuals. Gavrieli explains that in the end, acts of heroism are the simple acts of selflessness that often go unrecognized, and the compassion that stems from these acts of heroism then bears fruit into a positive change in our society.

As the Chief Executive Officer of Tieks, a fashion brand, Kfir Gavrieli has been instrumental in expanding a company that has redefined the industry. The company has achieved worldwide recognition, with stores in Tel Aviv and New York City and stores in different Europe and Asia, representing an apparel company with revenues over two billion dollars.

According to Kfir Gavrieli, a Hero acts with a sense of service and compassion in mind. Their deeds bring about an overall sense of responsibility and compassion. A hero is always providing for other people and is motivated by a sense of justice. They are selfless and are concerned about the well-being of other people. A hero is always in need of help and has a strong connection with the society around them.

Today, the brand encompasses footwear, apparel, accessories, and other personal accessories and a comprehensive collection of unisex sunglasses and watches. In addition to a commitment to philanthropy and humanitarian causes, Kfir Gavrieli has also donated millions of dollars to institutions that seek to empower the less fortunate. See related link for additional information.


Find related information about Kfir on