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With the bottled water business now a 100 billion dollar industry, there are hundreds of different bottled water options to chose from. Chances are, even your local grocery store has its own brand of water on its store shelves. There is pure water, flavored water, vitamin water, mineral water and even a few more obscure choices.
If a company doesn’t have an innovative product to sell, the chances are against them when it comes to becoming a success. The innovation can be in packaging, production, flavors, health benefits or other creative ways. The bottom line is, if you want to sell bottled water you need something to make you stand out from the crowd.
Introducing Waiakea Water
Ryan Emmons was able to turn a simple idea he had while visiting family in Hawaii into a multi-million dollar company. During his time spent in Hawaii, he witnessed several natural volcano rock structures around the idea. He discovered that many of these formations served as natural filtration processes for spring water.
Simply by creating a bottled water that is packaged in Hawaii is almost enough to guarantee a successful product. When people see a food product based of Hawaii they are instantly reminded of the healthy and laid back life style of Hawaii’s civilization. Just by putting a Hawaiian word on the packaging, people believe that the water is healthy.
Of course, they wouldn’t be wrong. Waiakea Water is one of the healthiest bottled waters on the market today. The water is filtered through 14,00 feet of porous volcanic rock and this causes the water to be supplemented with a wide variety of minerals like potassium, calcium and magnesium. This makes up the majority of volcano water benefits.
A side-effect of the presence of healthy minerals is a slight increase in PH value. Normal water has a complete neutral PH value of 7, Waiakea’s water has a value sometimes as high as 8. The increased PH value is nothing more than a result of the natural benefits that come along with the volcanic rock filtration process.