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A New Approach to Streaming

 

Music streaming has become more and more popular in recent years. These streaming services allow us to have access to music no matter where we are, any time of the day. With this increase in popularity, more companies are coming to the streaming industry. Some of the big names are Spotify, Apple Music, and Pandora just to name a few.

 

A smaller streaming company is Tidal and is owned by Jay-Z as well as 16 other artists to include Kanye West. Tidal has a subscriber base of just over 3 million people. Compared to the rest of the industry, that is a small number but Tidal is taking a new approach to the streaming business. Instead of offering any kind of music from all genres, Tidal wants to focus on the up and coming music and the new music.

 

Desiree Perez is an executive with Tidal and plays a big role in which artists are featured on Tidal. Des has a reputation of being a strong negotiator and has an impressive record to prove it. She was involved in the negotiations for Beyonce’s stadium tour and in the negations for Rhianna’s deal that was struck with Samsung. Tidal wants to take their service in a certain direction and Desiree Perez will play a large role in that.

 

Kanye is known for voicing his opinion and has never held back on what he is feeling. Now that he is involved with Tidal, his outspokenness has not changed. Kanye recently went on Twitter and talked about his frustration with the Apple Music dealing with Tidal and that they should resolve and resolve it quickly.

 

There were reports out earlier this year stating that Apple Music wanted to purchase Tidal. There has been no buzz about this since and Apple has even denied that any deal was even on the table. It is unclear if Kanye was speaking about current events relating to the deal or if he was just frustrated. The frustration is understandable because with artists being exclusive to certain streaming services, it can feel like they are being tied down and not able to get their music out to everyone they want to.

 

While there has been no movement on any deal between Tidal and Apple Music, it will be interesting to see where Tidal takes their service and if a deal really does come of all of this.