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When it comes to fashion for females Don Ressler and Adam Goldenberg have the market on lock. These two have infiltrated the e-commerce world and created a very valuable platform for retail clothing. These two have created multiple companies like FL 2, Fabletics, JustFab and ShoeDazzle that are giving women a chance to shop and get everything that they love shipped directly to their homes. Many people have signed up for the automated shipments that come through these companies. JustFab is the one that stands out the most, but Fabletics is definitely bringing up the rear for athletic clothing for women.
Adam Goldenberg and Don Ressler have been behind all of these successful projects, and it has become the thing that has allowed this duo to gain a high level of success. Few people can overlook the fact that these businesses combined have a valuation of more than a billion dollars. This is quite impressive for a team that is primarily known for selling things online only. It is true that more stores are coming into existence in the next several years, but these to have been known mostly for their e-commerce endeavors.
There is no shortage of fashion when it comes to athletic clothes for women. Everyone knows that they have a lot of options if they shop online. Don and Adam realize that people would have a lot of work to do to gain a large customer base. What they realized that they would have to do is gain a customer base that was going to be loyal. This is exactly what Ressler and Goldenberg did when they started collecting the data from Fabletics and Shoe Dazzle. They would change the name of JustFab to TechStyle, and they would go on a mission to collect data that would make it easier to serve customers.
The growth of all of their companies is a direct result of their ability to actually collect this type of data and improve upon the clothing options that were available for their customers. They would prove that this would be the best way to actually gain a large amount of customers with the online crowd. They knew that by creating a style profile option that they could get a better feel for what customers wanted. They also realized that people would be a lot more inclined to acquire the VIP membership plans this way.