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Alex Pall, the Original DJ from the Chainsmokers

As a young guy in New York City, Alex Pall was obsessed with dance music and worked as a DJ on the side of his regular job at an art gallery. He really wanted to turn DJing into a career and that opportunity came when he hooked up with Andrew Taggart and the Chainsmokers as we know them were born.


Taggart moved down to the big city from Maine and they obsessed together about music, the DJ scene and where they wanted to fit into it all. Alex Pall and Andrew Taggart had grown up listening to much of the same music and they wanted to be able to express their own sound, not just fit into the electronic genre. The Chainsmokers set themselves apart from other DJs and electronic artists by writing their own songs about their own lives and even singing on some of the tracks. While they do enlist the help of talented friends and lyricists for some songs, they keep the direction going in the way they want it to go.

Eventually, Alex Pall says, they hope to have a full album that is not just a collection of unrelated songs, but a cohesive body of work. He doesn’t just want to stick to the format of every other DJ album with a few hit songs, a couple of dance songs, some okay filler and an interlude.


As the popularity of the Chainsmokers grows, so does their audience. They aren’t just playing to the college crowd anymore. Their fans range from children to people their parents’ age. Thanks to the internet, they also have followers all over the world. Alex Pall finds this reassuring since they mainly make music for themselves and hope others like it as much as they do.


The expansion in their audience has inspired them to keep making their live performances bigger and more exciting. Special guests and big productions mixed with short acts keep the show interesting and keep fans wanting more.

Desiree Perez Leading Tidal to Success

Tidal is a music underdog that is owned by the rapper Jay-Z. Desiree Perez is the executive of the music streaming company. Since she started leading the company, it has made strides to gain a competitive advantage over the other music streaming companies. To succeed in music streaming business is not something that is easy. However, when Jay-Z purchased the company, he was determined to make it a great company. That is why he did not give up despite some leaders who stepped down. Jay-Z decided to go deep and come with a way of reviving the company. That is why he had to seek the services of this talented lady, Desiree Perez.


Based on, she is useful in the company because of the ability to come up with strategies that will help in the growth of the enterprise. Already, she has finalized million dollar contracts, and she is still set for other new developments. Signing up to contracts and deals requires someone who has the will power and also someone who is strict regarding decision making. That is why Desiree is the best for this position. Many people have known her to be the best concerning the making of decisions and on the negotiation table. With the strong negotiation skills, she will help the company grow beyond the expected limits.

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Also, Desiree is a lady who runs a business. She is acutely aware of the ups and downs of sales. She knows what a business requires to become the best. Desiree works with a lot of passion. She has a passion for music and loves mentoring stars. Many artists have attributed their success to working with Desiree. First, she has helped Jay-Z greatly in landing many million dollar contracts. She knows how to work with different customers to make a company succeed.


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