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As Roc Nation Grows It Builds Upon Wins That Music Exec Desiree Perez Helped Them Score

While it is fair to think of Jay Z as an accomplished musician that has produced iconic rap songs and to recognize his status as a high-profile fixture in the world of hip-hop, it is also accurate to recognize that the mogul also has a strong track record when it comes to identifying, nurturing and developing superstars. It is easy to forget that it was Jay Z who gave the Bajan pop singer Rihanna a chance at music stardom and that it was his business acumen is arguably what helped lay the foundation for her success. Jay Z also helped to discover the North Carolina-born rapper J. Cole who has become favorite among hip-hop enthusiasts and is poised to be part of the next generation of the genre’s greatest artists. He also helped to discover the producer, rapper and fashion designer Kanye West who has now become of the biggest names in rap and in music in the world. All of these artists are now part of the shortlist that includes the world’s most popular pop stars and rappers. Given Jay Z’s track record as discovering and developing talent it is little surprise that he is reportedly planning to launch a new venture that is known as ARRIVE that will capitalize, in part, on this competency.  For more, click

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According to the technology publication TechCrunch Jay Z’s company Roc Nation will be launching ARRIVE as an entity that will offer new startups a cocktail of services that include business development, brand development services and capital raising. In a press release a Roc Nation executive notes that Roc Nation plans to use the expertise it has in the worlds of sports management, brand development and artist management to help entrepreneurs be successful.   Learn more about Perez, visit

Tidal executive and Jay Z insider Desiree Perez has arguably been a big part of the successes that Roc Nation has had in the worlds of sports management and artist development. She has lent her skills as a negotiator to helping artists like Rihanna and Kanye West that started out at Roc Nation navigate the new world of digital music by helping to manage their digital releases. As Roc Nation and Jay Z moves forward into the uncharted territory of startups by building upon its past successes in music it is probably likely that they will be calling upon Desiree Perez’s expertise to help them during this new chapter.  Be updated about Perez, follow her on

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