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Alex Pall, the Original DJ from the Chainsmokers

As a young guy in New York City, Alex Pall was obsessed with dance music and worked as a DJ on the side of his regular job at an art gallery. He really wanted to turn DJing into a career and that opportunity came when he hooked up with Andrew Taggart and the Chainsmokers as we know them were born.


Taggart moved down to the big city from Maine and they obsessed together about music, the DJ scene and where they wanted to fit into it all. Alex Pall and Andrew Taggart had grown up listening to much of the same music and they wanted to be able to express their own sound, not just fit into the electronic genre. The Chainsmokers set themselves apart from other DJs and electronic artists by writing their own songs about their own lives and even singing on some of the tracks. While they do enlist the help of talented friends and lyricists for some songs, they keep the direction going in the way they want it to go.

Eventually, Alex Pall says, they hope to have a full album that is not just a collection of unrelated songs, but a cohesive body of work. He doesn’t just want to stick to the format of every other DJ album with a few hit songs, a couple of dance songs, some okay filler and an interlude.


As the popularity of the Chainsmokers grows, so does their audience. They aren’t just playing to the college crowd anymore. Their fans range from children to people their parents’ age. Thanks to the internet, they also have followers all over the world. Alex Pall finds this reassuring since they mainly make music for themselves and hope others like it as much as they do.


The expansion in their audience has inspired them to keep making their live performances bigger and more exciting. Special guests and big productions mixed with short acts keep the show interesting and keep fans wanting more.

Desiree Perez Makes Her Mark At Tidal

Desiree Perez is showing people how a music streaming service should run. She has always been part of the circle of influence that Jay-Z had around him, but now she is flexing her skills as a person that is helping him revamp Tidal. It has become the company that has seen ups and downs, and many people counted Jay-Z out.  Check for additional article

When it came to Tidal it was so late in the game after Spotify and Pandora that it seemed impossible for a streaming service, a premium music streaming service no doubt, to become something that people would take interest in. It only took a small time frame for someone like Desiree Perez to come in and show consumers that Tidal has something to offer that Spotify and Pandora could not bring to the table. This was the company that was looking out for a position at the top.

In order to do this Desiree Perez knew that Tidal would have to present something that was better than good. This company would have to bring a level of excellency in order to get people to pay for music streaming. In order to do this Tidal had to stand alone as a company that presented exclusive content that could not be found anywhere else. This would be the thing that would get the buzz going about Tidal. This would be the thing that will get Sprint to consider what this music streaming company was doing. It would also be the thing that would change the way that people looked at the overall concept of music streaming. Related news on

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Desiree Perez was in place to bring Tidal to the top, and people must give her her accolades for helping Jay-Z turn this company around. It was is a much better streaming service thanks to Perez.  For more of Dez, visit

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Desiree Perez Behind the Scenes

Desiree Perez is at the heart of a saga unfolding concerning Jay Z and his soon to be completed contract with Live Nation. In 2008, the rap star signed an extremely lucrative $150 million deal with Live Nation, which is set to finish next year. The completion of this deal would see either side potentially selling their own stake in Roc Nation, or buying the company as a whole. It would seem that Live Nation is seeking an extension of the touring aspect of the deal with Jay, but has no interest in purchasing recorded music. Hop over here to read more.  Desiree Perez, Jay’s Roc Nation executive, met with the CEO of Universal Music Group recently, fanning the flames of the rumor that UMG might have interest in Roc Nation.

Desiree Perez is a producer known largely for her work on On the Run Tour: Beyonce and Jay Z, and Change: The LifeParticle Effect. Desiree, Dez for short, has worked closely with Jay Z for nearly twenty years, as well as establishing a good relationship with SC Enterprises. Her strengths include proficiency at crunching numbers, fierce negotiation skills, and a unique history. Perez played a sizable role in the Beyonce Formation stadium, and also was involved in Samsung’s deal with Rihanna, click on for related articles.. Currently, she is the member of a collective which runs Roc Nation, including its management, labelling, and publishing. This collective, called Hova Circle, is made up of Jana Fleishman, Chaka Pilgrim, Jay Brown, and Ty Ty Smith.  Check

Perez lives currently in New York and is seen as something of the backbone of Roc Nation.    Try clicking for a glimpse of “what’s up” in the music world.

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Desiree Perez – Building Big Business for Tidal

Today, streaming music is a big industry. With all of the people who are looking for streaming music, this industry is bringing in millions of dollars annually. Desiree Perez is currently working on driving a large chunk of this business into Tidal. Even though the company is newer, it is planning to take the world by storm.

In order to get things off the ground, several executives have stepped down and management has been rearranged. However, Jay-Z, the founder, has not changed his mind about the positive future of the business. Even though he is inexperienced in this part of the industry, he is sticking to his business plans. Even with the changes in management, Jay-Z has managed to adjust his plan to maintain the business.

With the help of Desiree Perez, Jay-Z has brought Tidal to the point of a thriving business with a constant flow of new membership sign-ups. Desiree’s plan was to build curiosity about the business in order to bring in new customers. This interest keeps growing, and she is hoping that it spreads out of control very soon.

Jay-Z is working from a lot of different angles. However, bringing Perez on board seems to be the best angle he has taken so far. Desiree Perez is taking time out of her own business in order to make Tidal a success. Since bringing her on board, the app has taken off dramatically in comparison to previous years. The credit is given to her based on her own experience in business and marketing, as well as her managerial talents. More uptades from Perez on

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Even though Jay-Z is working toward making Tidal more successful, he states that any purchase offer would not be turned down if he were approached. Until then, Tidal will work on building itself up, even though it does not have the same financial resources as its competitors.   Follow Dez on her page, and read more related articles..

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The Tidal Experience Through the Eyes of Desiree Perez

Desire Perez is making a name for herself as a stern business negotiator. Her skills are very impressive with the revitalization of Tidal. She has been able to connect fans to Tidal and Jay-Z is really impressed with what she has managed to do so far. Her time with Tidal is good because she brings forth a whole new level of attention to a company that many people overlooked. The Tidal lossless audio experience is giving people premium access to a whole new streaming service, and Desiree Perez is helping this company evolve.

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Desiree Perez has been in many type situations before where people have counted her out. She has risen to the top in an almost magical way in the business world. Dez has dealt with struggle in her personal life and she knows how to turn things around. She also knows how to turn things around in the business world as well, and Jay-Z respected this ability to balance personal and work life. In many ways he feels that they are cut from the same cloth so it only makes sense for him to utilize her talents for this music streaming service.  Read more on

Many people are looking at Tidal and the competition that is in place. Spotify is moving in on the lossless audio. Apple is competing by introducing celebrity hosts for radio shows. There is a large amount of competition, but Desiree Perez is playing another card. She is helping Tidal move forward with exclusive content. The Prince catalog was exclusive, and that was something that gave Tidal the edge. Now there is a shift that is moving more towards exclusive video and audio from new artists. There is a lot of praised for this content, and Desiree Perez has made fans aware that Tidal is very innovative.