Music Streaming Industry

now browsing by category


Desiree Perez Helps Roc Nation and Jay Z with an Important Deal with Live Nation

Desiree Perez is the chief executive of Jay Z’s entertainment company, Roc Nation. Jay Z founded this entertainment organization in 2008 and Desiree Perez was chosen to help run the daily operations of his business. In 2017, a former deal between Roc Nation and Live Nation is coming to an end. This deal was created in 2008 and it gave the global entertainment company Live Nation the exclusive rights to promote Roc Live entertainers in concerts and for different venues.  More to read about Desiree on

Desiree Perez has been working with Jay-Z for well over 20 years. She is considered a very shrewd business woman that is known for her business acumen. Perez is from the New York area. She works with many of Roc Nation’s artists such as Rihanna, Big Sean and J. Cole. Perez has even brokered a deal with Rihanna and Samsung.

Perez is helping Jay Z out with his decision to discontinue the deal with Live Nation. She is providing Jay Z with some sound insight into the viability of this deal. She knows that this deal might not be best suited for the future of the company or for Roc Nation. Check for additional article.  Live Nation has the ability to purchase Roc Nation once this deal is up. However, this organization is not in the deal of buying recorded music. They just want to promote artists and leave that side of the industry alone.

For a related article, click this

Perez knows that she has to stay at the top of her game as a music exec. She uses her business sense to ensure that Roc Nation is doing everything to keep their artists and the company’s name viable in the market. Desiree Perez is a great music exec and she serves Jay Z and Roc Nation artists to the best of her ability.  To follow Dez latest blogs and timeline updates, visit her page.

More about Dez and her works on

Roc Nation’s New Deal with Universal Music Group

In 2008, rapper Jay-Z signed a “360 deal” with Live Nation. The 10-year deal worth $150 million is ending, and a few things are expected to happen. Jay has hinted that he wants to offer other big names in the industry stakes in Roc Nation. Also, either party could buy out the company or sell whatever stake they have in Roc Nation. According to some reliable sources, Live Nation will not be buying recorded music anymore. Although they will continue with Jay Z’s lucrative touring deal, they won’t buy the rights to his recorded music.  More to read on

Desire Perez, Roc Nation’s top executive, and Jay-Z had a meeting with Universal Music Group’s CEO, Sir Lucian Grainge. Could UMG be planning to buy a stake in Roc Nation? If so, this would offer Jay a lot of resources to nature new talents and enhance his streaming service –Tidal. Currently, UMG has a distribution deal with Roc Nation. However, the company stands to own a bigger stake of Roc Nation if it makes a bigger investment. Artists signed to Roc Nation include Shakira, Meek Mill, Jay, Fat Joe, and Rihanna.  Related article on

About Desiree Perez

Dez, as she’s known by her close friends, has worked with Jay-Z for about 20 years. She has displayed exemplary skill and talent in managing Jay’s music empire. Early this year, Desiree Perez organized productive plays from tops artists. She also played a huge role in putting together the Rihanna Samsung Deal. The executive has proven that she’s a fierce negotiator. What’s more, Desiree is incredible at what she does.

Having been in the industry for so long, Desiree Perez understands how to grow a business. She has helped several artists, including Rihanna, to build their brands. Ms. Perez believes that it takes patience and perseverance to develop a successful enterprise. That’s why she works hard every day to ensure that Roc Nation stays ahead of its competitors. For update on Dez recent timeline activities, click on

For blog reading and more timeline updates on Dez, hop over to

Desiree Perez’s Leadership At Roc Nation

Almost 10 years ago musician Jay Z signed a huge $150 million deal with Live Nation. As the deal is close to running out there have been talks with other industry leaders regarding their interest in taking a stake in his Roc Nation recorded music business. The deal that was signed has a “buy-sell” clause which means that either party can sell their stake in this recorded music business and/or buy it outright.  More to read on

Live Nation wants to continue it’s tour deal with Jay Z but they don’t want to continue being a part of the recorded music side any longer as the industry has changed so much since they signed the deal. Live Nation wants to solely be involved in tours from now on and wants to completely exit the recorded music business.

In addition to Jay Z, Roc Nation has a number of prominent musicians including Rihanna, Fat Joe, Shakira, and Meek Mill. However, Live Nation wants to continue to handle these artists tours as it is very lucrative and they are hoping to sign another contract that will be for at least another 10 years.  Related article on

One of the key people handling these negotiations is Jay Z’s business partner, Desiree Perez. She has a reputation as being a tough negotiator who can get a very good deal for the side she represents. Jay Z and Desiree Perez have worked together on business deals for almost 20 years and has proven her worth many times over.

As a leader at Roc Nation, Desiree Perez was instrumental in handling Rihanna’s deal with Samsung.  Check on  She negotiated this deal on behalf of Rihanna and as a result Rihanna came away with a great deal that lasts for a long time. For more of Dez recent timeline activities, check   It has been said that Perez has a computer for a mind when she needs to handle financial information for the person she is representing.

For Dez latest news and updates visit this link at

Desiree Perez Makes Waves as Top Executive of Roc Nation

Desiree Perez is gaining her fair share of headlines lately for her high-level work as a leading executive of Roc Nation, the entertainment conglomerate founded by Jay Z in 2008. Many people think of Roc Nation as primarily a recording label, but it has spread its wings in recent years to become an entertainment powerhouse that is involved in concert production, talent scouting, film and television production, touring and music publishing. One of the ways that Roc Nation was able to stake its claim as a leader in the entertainment industry was its impressive $150 million deal with Live Nation about 10 years ago. Now that the deal term is almost over, Jay Z and Perez have been busy strategically positioning Roc Nation for its next move.

So far, Live Nation has gone on record that it is no longer interested in buying up the recording rights and music of artists because Live Nation is not pursuing further growth in the recorded music side of its holdings. Instead, Live Nation has reportedly expressed a strong desire to continue its relationship with Roc Nation and Jay Z for the touring production side of the business, which continues to remain very lucrative for Live Nation. Neither side has openly expressed any animosity toward the other, and it appears that Roc Nation will have its pick of partners to work with if the deal with Live Nation does not continue.

Perez has been the driving force in orchestrating negotiations with Universal Music Group (UMG) to take over Live Nation’s stake in Roc Nation. Most recently, Perez and Jay Z were spotted leaving the offices of UMG after meeting with UMG’S chairman and CEO Sir Lucian Grainge. There is wide speculation that this meeting involved discussions of UMG’s potential partnership with Roc Nation so that Jay Z can devote more resources to developing Tidal, the music streaming service that is already giving Apple a run for its money. More to read on  This should not come as a big surprise because UMG already works in a small capacity with Roc Nation in the distribution aspects of its artists’ music.

Desiree Perez is widely known as the woman who makes everything happen behind the scenes at Roc Nation. She has established a working relationship with Jay Z and his circle of influence for more than two decades. This is one of the reasons that she is trusted with steering the ship for some of the most important deals in the company’s history.  Check for a related article.  She works on an individual basis with some of the most profitable artists represented by Roc Nation and has developed a strong reputation as a fierce negotiator and relentless advocate for her clients. Perez has extensive knowledge of the entertainment industry and is able to use her experience to put high-stakes deals into motion. One of the highlights of Perez’s professional successes so far is her role in the launch of Tidal. She has artfully navigated the tricky waters of dealing with competing services from Apple and all of the legal aspects of streaming artists’ music on this relatively new platform. Additional article on   In addition to overseeing the launch of Tidal, Perez continues to work the financial side of increasing its profitability and making sure that it expands its sphere of influence with artists and attracting new users.

Even though Perez does most of her most remarkable work behind closed doors and away from the spotlight, she has still managed to become a lasting force in the entertainment industry. One of the skills she is most recognized for is her business savvy and ability to maneuver through the numbers side of deals very quickly. She is able to keep her eye on the prize thanks to her diligent focus on increasing the profitability of Roc Nation and its investments. While some executives would be intimidated by the celebrity power of the leaders in the industry with whom Perez interacts, she is known for being able to keep her cool at all times and commands a lot of respect amongst her peers.  Head over to this for a related article.  Since Perez has been responsible for some of the most lucrative deals in the entertainment industry, she is able to remain unfazed by the stressors of succeeding in this field.

Read blogs and updates from Dez, visit

Desiree Perez Changing the Music Industry

The latest money maker in the music industry is music streaming. The venture makes substantial amounts of money. Despite Tidal being fresh in the industry, Desiree Perez who is a produce is trying as much as possible to change the situation. The plan has been on for a long time. Executives in the company have stepped down while the management changed several times. The founder of Tidal, Jay- Z was not deterred. He kept trying his best to save his investment. Courtesy of the help accorded by Desiree Perez, Tidal is now thriving and has a new membership as well as curious music fans. The one desire of Desiree Perez is to see Tidal succeed and bring more customers on board. Getting the customers interest is the first step towards getting there.

Despite the many angles that Jay-Z has tried, getting Desiree Perez to help him in finalizing some contracts was the best win for him. The area brings out the best in her since she has worked with Roc Nation Contracts. Despite Jay-Z not having all the tricks of business, he knows how to bring the right people on business. Desiree Perez was an essential person in his transition from rap to music streaming a thing that is not for everyone. Desiree Perez has made it seem easy for Jay-z.  Check for a related article.

Desiree Perez is good at her job, and she loves it. She is quick at finalizing the deals that make good profits for the artists and Tidal business. The move has attracted even more people to sign up with Tidal. Today, Tidal is in the news for having amassed several albums from co-owners such as Beyoncé, Rihanna, Kanye West, and T.I.  Refer to for an additional article.

Desiree Perez is married to Juan Peres popularly known as OG, who happens to head Roc Nation Sports. Desiree Perez is by this virtual not a stranger in the entertainment industry. For an update of Dez recent timeline activities, hit on

More of Dez on


Desiree Perez: The Force Behind Tidal’s Good Fortunes

Tidal is a music streaming company. It has been on a good run in recent days. Desiree Perez has completely revamped the image of the company that had a rocky start. Tidal ran through various CEOs after its acquisition, but Perez has helped to keep things steady. Failure was imminent even when the membership numbers went down. Jay-Z was able to focus on improving the fortunes. Perez has acted as an advisor and consultant to the streaming company. She assisted in getting it back to its feet.

Desiree Perez’s goal is to add more customers to the service. She plans to do this by keeping them interested first. The only way that she can do this is by retaining the music artists on the platform. She has negotiated multi-million dollar contracts for some of the artists. She helped Rihanna to land a deal with Samsung, check on for additional article. She was also involved in the negotiations of Beyonce’s stadium tour.  For updates on Dez recent timeline activities and more, hit on

Some of the co-owners of the company including Rihanna, Kanye West, J Cole, and Beyonce have released albums exclusively on Tidal. Kanye West’s album was said to have added more than a million trial users to the service last year. Perez was instrumental in negotiating a deal between Tidal and Spring. The customers of Spring will now receive exclusive content and music from Tidal.

Perez is based in New York. She is the wife of Juan Perez. Juan runs Roc Nation Sports. Perez has established herself as an expert accountant and strong negotiator. She is a part of the close circle of Jay-Z’s friends including Chaka Pilgrim, Jana Fleischman, and TyTy Smith. Perez is a movie producer. She was involved in the production of On the Run Tour: Beyoncé and Jay Z and Change: The LifeParticle Effect. The films were released in 2014 and 2013 respectively, refer to for related story.

Visit Dez on

Desiree Perez Brings Her Fierce Negotiation Skills to Tidal

Currently, music streaming is a profitable venture that brings in millions of dollars. However, Tidal, Jay-Z’s company, has not yet realized its full potential. Executive Desiree Perez is confident that Tidal will survive in the long run and become successful.

Jay-Z is unaware of the trade tricks for music streaming. This is the reason why he hired Desiree Perez to assist him. Desiree Perez strong suit is negotiating multi-million dollar contracts, something she has done for ROC Nation and Tidal. Perez is a talented individual with her own business who knows how to attract customers and keep them interested. She has helped Tidal get new memberships restoring the business back to the headlines following the garnering of several album exclusives from celebrated co-owners like Rihanna, Kanye West, T.I, and Beyoncé.

For additional article, click on this.

On top of that, the Tidal app is understood to be gaining momentum and is more popular than it used to be. Since the release of the album the Life of Pablo, over a million trial subscribers have signed up. Tidal has been witnessed to focusing more on new and upcoming music as opposed to the existing catalog of cuts. Also, it is promoting fewer categories including Tidal X, (that features live material), Tidal Discovery (that features new releases) and Tidal Rising (features up and coming artists).

Check this on

Desiree Perez is married to Juan ‘OG’ Perez, the head of ROC Nation Sports, related article on   She has worked at ROC Nation where her impeccable negotiation and accounting skills have made her shine. Additionally, Perez is an affiliate of the influential Hova Circle that includes her husband, Chala Pilgrim, Jay Brown, TyTy Smith and Jana Fleischman. Desiree Perez is talented, and it is no surprise that she is the right person to grow the Tidal Business.  Know her better, follow her on her page.

For more updated on Dez timeline activities hit

Desiree Perez Introduced Jay-Z to a Better Music Business Plan

Streaming music services are becoming the large business with multi-million dollars generated from the firm. The tidal music industry has been a little performer, but executive officer Desiree Perez has partnered with Jay-Z to alleviate the situation. She has shown intentions to transform Jay-Z’s Tidal into the largest company.

Songwriter and singer Jay-Z own tidal music. While most artists are left bewildered with the speedy fame that comes from the music industry, Jay-Z has shown commitment to expand his music empire. Together with Desiree Perez, Jay-Z initiated fans music memberships. Desiree Perez was the developer of the strategy and liked it due to its ability to draw in more customers, follow her on her page.

Her first tactic was to create more awareness and interest campaigns. Together, Jay-Z and Desiree Perez have worked to finish multi-million dollar contracts that have brought in more revenue, related story on Desiree Perez has been excellent when it comes to matters business.

Initially, before partnering with Desire Perez, Jay-Z lacked the right personnel to help transform the company from one stage to the other. Desire Perez was just the typical kind of individual that helped Jay-Z transition from rap to streaming music. It is not something easy, but Desiree Perez has managed to make Jay-Z’s business more profitable.  Additional article here.

Many other artists are also signing up for Tidal and with Perez’s mindset; the Tidal business is growing at the speediest pace. For example, Tidal has garnered many albums from exclusive records with Kanye West, T.I, Rihanna and Beyoncé. Besides, the Tidal app is one of the most fast growing popular music streaming app.  Favorite songs tried out my users so far is Kanye West’s song called The Life of Pablo.  Check more related articles, go straight to this.

For more of Perez, click


Tidal Streaming Music App’s Financial Turn Around – Spring 2017

If you are looking into the history of the Tidal streaming music app, you may be surprised to find out that Shawn Carter (Jay-Z), is the founder of this amazing app. Even though Jay-Z is not completely familiar with all aspects surrounding the music business, or business in general. He brought the right help on board.

The Tidal streaming music app has not seen much success since its release. The company has changed management so many times, customers got lost in the hustle and bustle of business. Jay-Z also lost a lot of money in the process. However, adding Desiree Perez as an executive may have been exactly what the company needed. Now, the company seems to be running smoother than ever, contracts are being made, and some big named artists are singing exclusive deals to stream their tracks on the Tidal app.

Desiree Perez’s Attachment to Tidal

Desiree’s husband is the head of Rock Nation Sports, a company with stake in the Tidal streaming music app. When Tidal looked like it would soon be facing serious financial difficulties, Perez stepped in to provide a much needed boost to the app and its financial status.

Perez has an extensive history in business, marketing, negotiation, and accounting. This made her the perfect executive for the company. Since she has stake in the company, she is definitely driven to force a financial turn around, and bring the company out of debt. More of Dez on her page.

Go straight to this.

Since Perez already has ties with recording artists, she is the perfect addition to the team. She has worked with Beyonce, booking stadiums for her tours, and Rihanna to land her recent deal with Samsung. Since she is already “in” with the stars, she has a lot more footing to negotiate exclusive streaming deals. Check on

Tidal has already signed off on several multi-million dollar contracts for exclusive rights to streaming.

Check this

Desiree Perez Joins Tidal

Many people know Desiree Perez because of being of a tough negotiator. Her skills have played a significant role in making Tidal the best. When Jay-Z decided to work with her, he made the perfect decision. However, many people still do not understand why Perez has successfully managed to bring Tidal on top.  Visit

One of the reasons Tidal has become successful is because Perez has the ability. Her resume says it all. Perez has also helped very many people win awards in the competitive music industry. As the new leader of Tidal, she has managed to transform the company, and she is also expected to make radical steps concerning music streaming.  Head over to this.

Tidal has been experiencing a series of changes in its management. However, despite these changes, Jay-Z has been able to move on. Perez seems to be the right person for the position because she is willing to stay. Since her appointment to the position, Desiree has managed to accomplish a lot. She is believed to have been responsible for Beyoncé’s formation tour. Due to her vast experience in the music industry, Perez has been successful in her operations. Tidal requires someone who understands the basics in the music industry, and she has all the knowledge needed.

Desiree Perez and Jay-Z have been having a good relationship since they started working together. This has enabled Perez to accomplish a lot. Apart from the head of Tidal, Perez runs a company known as Roc Nation Sports with the help of her husband.  Check

Tidal is one of the most successful and popular companies in the music Industry. The company was established several years ago, and since then, it has been competing with some of the respected giants in the industry such as Spotify and iTunes. The company guarantees its clients quality services, and it focuses on the latest activities in the industry. Tidal has worked with musicians such as Rihanna, Beyoncé, Kanye West, and T.I.