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Desiree Perez Introduced Jay-Z to a Better Music Business Plan

Streaming music services are becoming the large business with multi-million dollars generated from the firm. The tidal music industry has been a little performer, but executive officer Desiree Perez has partnered with Jay-Z to alleviate the situation. She has shown intentions to transform Jay-Z’s Tidal into the largest company.

Songwriter and singer Jay-Z own tidal music. While most artists are left bewildered with the speedy fame that comes from the music industry, Jay-Z has shown commitment to expand his music empire. Together with Desiree Perez, Jay-Z initiated fans music memberships. Desiree Perez was the developer of the strategy and liked it due to its ability to draw in more customers, follow her on her page.

Her first tactic was to create more awareness and interest campaigns. Together, Jay-Z and Desiree Perez have worked to finish multi-million dollar contracts that have brought in more revenue, related story on Desiree Perez has been excellent when it comes to matters business. Her vast experience with the Roc Nation contracts brought in significant business advantage.

Initially, before partnering with Desire Perez, Jay-Z lacked the right personnel to help transform the company from one stage to the other. Desire Perez was just the typical kind of individual that helped Jay-Z transition from rap to streaming music. It is not something easy, but Desiree Perez has managed to make Jay-Z’s business more profitable.  Additional article here.

Many other artists are also signing up for Tidal and with Perez’s mindset; the Tidal business is growing at the speediest pace. For example, Tidal has garnered many albums from exclusive records with Kanye West, T.I, Rihanna and Beyoncé. Besides, the Tidal app is one of the most fast growing popular music streaming app. Other trial users have also signed up since the app’s inception. Favorite songs tried out my users so far is Kanye West’s song called The Life of Pablo.  Check more related articles, go straight to this.

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Tidal Streaming Music App’s Financial Turn Around – Spring 2017

If you are looking into the history of the Tidal streaming music app, you may be surprised to find out that Shawn Carter (Jay-Z), is the founder of this amazing app. Even though Jay-Z is not completely familiar with all aspects surrounding the music business, or business in general. He brought the right help on board.

The Tidal streaming music app has not seen much success since its release. The company has changed management so many times, customers got lost in the hustle and bustle of business. Jay-Z also lost a lot of money in the process. However, adding Desiree Perez as an executive may have been exactly what the company needed. Now, the company seems to be running smoother than ever, contracts are being made, and some big named artists are singing exclusive deals to stream their tracks on the Tidal app.

Desiree Perez’s Attachment to Tidal

Desiree’s husband is the head of Rock Nation Sports, a company with stake in the Tidal streaming music app. When Tidal looked like it would soon be facing serious financial difficulties, Perez stepped in to provide a much needed boost to the app and its financial status.

Perez has an extensive history in business, marketing, negotiation, and accounting. This made her the perfect executive for the company. Since she has stake in the company, she is definitely driven to force a financial turn around, and bring the company out of debt. More of Dez on her page.

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Since Perez already has ties with recording artists, she is the perfect addition to the team. She has worked with Beyonce, booking stadiums for her tours, and Rihanna to land her recent deal with Samsung. Since she is already “in” with the stars, she has a lot more footing to negotiate exclusive streaming deals. Check on

Tidal has already signed off on several multi-million dollar contracts for exclusive rights to streaming.

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Desiree Perez Joins Tidal

Many people know Desiree Perez because of being of a tough negotiator. Her skills have played a significant role in making Tidal the best. When Jay-Z decided to work with her, he made the perfect decision. However, many people still do not understand why Perez has successfully managed to bring Tidal on top.  Visit

One of the reasons Tidal has become successful is because Perez has the ability. Her resume says it all. Perez has also helped very many people win awards in the competitive music industry. As the new leader of Tidal, she has managed to transform the company, and she is also expected to make radical steps concerning music streaming.  Head over to this.

Tidal has been experiencing a series of changes in its management. However, despite these changes, Jay-Z has been able to move on. Perez seems to be the right person for the position because she is willing to stay. Since her appointment to the position, Desiree has managed to accomplish a lot. She is believed to have been responsible for Beyoncé’s formation tour. Due to her vast experience in the music industry, Perez has been successful in her operations. Tidal requires someone who understands the basics in the music industry, and she has all the knowledge needed.

Desiree Perez and Jay-Z have been having a good relationship since they started working together. This has enabled Perez to accomplish a lot. Apart from the head of Tidal, Perez runs a company known as Roc Nation Sports with the help of her husband.  Check

Tidal is one of the most successful and popular companies in the music Industry. The company was established several years ago, and since then, it has been competing with some of the respected giants in the industry such as Spotify and iTunes. The company guarantees its clients quality services, and it focuses on the latest activities in the industry. Tidal has worked with musicians such as Rihanna, Beyoncé, Kanye West, and T.I.