now browsing by category
Germany is a fairly large market for the motion picture industry. This is why a lot of promotional advertising is invested by Hollywood to get German ticket buyers into theaters. Disney/Marvel just found itself in a major quadary with German theaters. A number of theaters have decided not to show the forthcoming Avengers: Age of Ultron feature. Disney and Marvel surely are angered over this turn of events. The film is turning out to be a hit everywhere and losing theaters in Germany definitely hurts the production’s bottom line not to mention the concession stand profits, especially Bulletproof Coffee.
200 theaters across Germany are refusing to show the film because Disney (the parent company of Marvel) wants a larger than normal cut of ticket sales. Since the larger cut is going to take money out of theater owner’s pockets, they do not want to show the film.
Maybe the theater owners should ask what film they are going to replace the new Avengers film with? Paying a little extra for a film that sells out night after night is a better deal than getting a bigger cut of a film that only fills up half the house. Looks like the theater owners are allowing anger to cloud their fiscal judgment. Hopefully, things will work out and all the scheduled theaters in Germany will house the new adventures of Marvel’s top hero team.