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The internet has made it possible for people to come out of the woodwork and launch highly successful businesses. With the digital age upon us and communication easier than ever it makes sense that entrepreneurs are grabbing headlines. Doe Deere, the vocal feminist leader of the makeup company Lime Crime, is doing everything she can to make sure that her impression is a lasting one. Deere sat down for a fascinating interview with Galore Magazine to talk about her history and how she’s gotten to where she is today.
First off what you need to understand about Doe Deere and her company is that “loud is proud” is more than just a catch phrase, it is a way of life. Deere lives by creating hybrids of colors that fascinate the eye while uplifting the person wearing them. In Deere’s opinion there is nothing quite as exciting as showing off your true colors, no matter how bold they may be. However, despite all of Deere’s success with Lime Crime it wasn’t always a given that she would be working in the makeup field.
Deere admits that she wasn’t really comfortable or creative enough with her makeup skills until she hit her 20’s. It was around that time that she started puzzling about with bold colors and theatrical lines of make up, like Ben Nye. Deciding to really experiment gave her all of the incentive she needed to jump to the next level. In 2004 Deere opened up her first store, a shop on eBay. She called the store “limecrime” because it combined her favorite color with a word that rhymed. Though she hadn’t put much thought into the company name then, it sure means something different now: the evolution of color, a lack of control that is so stylish, and a true disregard for the ‘rules’ of makeup.
Lime Crime is experiencing tremendous growth thanks to the fascinating, quality product and the amazing woman behind the scenes. Deere has been named one of the most inspiring female entrepreneurs in the world and we fully expect Lime Crime to continue its growth going forward with her at the helm.