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ClassDojo’s Communication Platform To Make Parent-Teacher Meetings Obsolete

In 2016 ClassDojo raised $21 million in a Series B round of venture funding. ClassDojo has now raised a total of $31 million in venture funding since start-up. ClassDojo is an online communications app that allows students, teachers, and parents to develop a classroom experience that improves a student’s educational experience. ClassDojo co-founders Sam Chaudhary and Liam Don indicate that the $21 million in venture funding will be used to grow their team. The pair also plans to evaluate potential content and features that will be beneficial to parents who use the app.

 

ClassDojo is currently used in 2 in 3 k-8 schools in the U.S. and in 180 countries around the world. ClassDojo says that their goal is to “transform education for every kid in the world”. The company strives to achieve their goal by offering tools to connect parents, teachers, and students. The ClassDojo app consists of four sections:

 

 

  • Classroom – Students and teachers us the Classroom tool to select the skills and values they will focus on, This tool is designed to allow users to develop a classroom culture that builds a positive and productive learning environment.
  • Original Content/Big Ideas – The Original Content/Big Ideas tool provides users with extensive original content that helps students learn both important educational concepts, and valuable social and emotional skills.
  • Stories – With the Stories tool, users can upload pictures and videos that tell the story of each school day. These user developed stories can then be shared with students’ families via the app.
  • Messages – The Messages tool is an instant messaging system that allows teachers, parents, and school leaders to communicate with each other on a regular basis.

 

The ClassDojo platform has received numerous awards including a 2011 Education Innovation Award, a 2015 Crunchie Award for best education startup, and 2016 Innovation by Design, and 35 Most Innovative Apps of the Year awards from Fast Company.

 

ClassDojo hasn’t monetized the app yet and promises to never monetize user data. Rather, the company envisions any monetization to be based on what parents and teachers need to enhance their kids’ success.

 

Given the robust nature of ClassDojo’s communication tools that allow students, teachers, and parents to communicate at least daily, it is easy to see how the ClassDojo app could eventually make parent-teacher conferences obsolete.