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Alexandre Gama is one of Brazil’s greatest advertising and creative minds. Since 1981 he has worked in a number of capacities at many of Brazil’s top firms. He started as a copywriter and later moved on to become a creative director and executive. In 1996 Gama was named as the CEO/COO of one of Brazil’s largest advertising agencies, Young & Rubicam.
Gama decided to leave Young & Rubicam in 199 and form his own agency which he aptly named Neogama. Over the course of the next two decades Gama has established Neogama as one of the best agencies in the world. Neogama has been recognized with 26 Golden Lion Awards at the Cannes Film Festival over the years and has won numerous other industry awards for its work all over the world. In 2017, Gama has announced that the company will refocus their efforts on the Brazilian market instead of the worldwide market.
Among the different aspects of advertising that need to be determined is the type of tone one wants to take with the audience. For one thing, there are a lot of good ways to get the point across in a way that gets attention. Among the different types of tones that Jose Borghi and his advertising agency can use is cool, comedic, and other types of tones in order to get the point across. While different companies can use a multitude of tones for their products, it is important to come up with something that works the best for the product that is being advertised.
Jose Borghi knows how to use each of the different tones in order to make any advertisement work for his clients. While there are many different ways to use the different moods for advertising, it is important that the tone manages to get represent the product well. Also, one does not have to limit himself to one mood for the advertisement campaign. There are many campaigns for the product that can include both a comedic commercial, an intense commercial, a mellow and heartwarming commercial, and other moods for advertising. With the right creativity, this can be worked out.
One can even combine moods when advertising. This is one thing that is effective for Mullen Lowe, Jose Borghi’s advertising agency. There are a few steps that one must take in order to determine the type of ad that works best for the company and the product. There are other factors to consider when it comes to an effective advertising campaign. Among these factors are the time of the year and the different aspects of the culture.
Jose Borghi is one of the most creative and passionate minds when it comes to advertising. He has been so passionate about it that he has shown that he would do it for free. He has put in a lot of hard work towards setting up his advertising agency. It is this passion and demonstration of an ability to do all kinds of marketing campaigns that have gotten him the respect and the trust that he deserved.