Alexandre Gama And Neogama Refocusing On Brazil
Alexandre Gama is one of Brazil’s greatest advertising and creative minds. Since 1981 he has worked in a number of capacities at many of Brazil’s top firms. He started as a copywriter and later moved on to become a creative director and executive. In 1996 Gama was named as the CEO/COO of one of Brazil’s largest advertising agencies, Young & Rubicam.
Gama decided to leave Young & Rubicam in 199 and form his own agency which he aptly named Neogama. Over the course of the next two decades Gama has established Neogama as one of the best agencies in the world. Neogama has been recognized with 26 Golden Lion Awards at the Cannes Film Festival over the years and has won numerous other industry awards for its work all over the world. In 2017, Gama has announced that the company will refocus their efforts on the Brazilian market instead of the worldwide market.