Omar Yunes and His Innovation with Mexicano

Omar Yunes is a young entrepreneur from Mexico who is known for innovative ideas and a great level of servicing in various industries. He is the founder of Mexicano – a Sushi Itto franchise that won the hearts of Mexicans and produced excellent sales results in the past few years. It created a new experience to the restaurant and hospitality industry of Mexico and received many accolades from organizations and industrial bodies. In 2015, it got the Best Franchisee of the World contest for the contribution of the franchise produced to its network.

The BFW contest took place in Florence, an Italian city, on December 5, 2015, and the edition saw participants from as many as 34 countries around the world. Yunes said that he was excited with the feat and gave all the credit of success to his employee base of more than 400, who put their hard work to make the franchise brand shine. He also mentioned the support given by Sushi Itto to innovative in the ecosystem, which helped the franchise to grab the Award. Interestingly, the franchises from countries such as Brazil, France, Hungary, Mexico, Argentina, Portugal, and more have participated in competition program.

The competition was very particular not to assess the value of the brand they represented and focused on other aspects like the influence on the network, savings implemented, improvements suggested, employee motivation initiatives, and contribution towards knowledge improvement. The Award committee commented that Omar and his franchise created a new level of relationship in the franchise model. Various Mexican franchises feel that the achievement is a recognition to the whole industry and think that the days of Mexican franchises just a regional issue is gone. It would also encourage other franchises in the country to innovate and shower a new level of experience to the customers.

Omar Yunes is a young businessman who started the first unit of the Sushi Itto franchise at the age of 21. With innovative strategies and dedicated service, it grew into 13 units as of today and offer jobs for more than 400 people. Interestingly, the units are present in all the major cities of the country, and it holds 10% of the total number of Sushi Itto units.

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