Desiree Perez Is The Rock in ROC Nation
Des Perez, as she is widely referred, is the chief operations officer at ROC Nation, a post she has held since 2009,she is involved with ROC Nations publishing and labeling operations, as well as management of its activities. She has been the right hand man for Jay Z,ROC Nations head and is known to be a tough negotiator reputed to drive hard bargains for her boss and the Roc nation entity.
Samsung Deal with Rihanna on her Anti album.
She has recently been involved in closing the deal for Rihanna’s 2016 album,Anti, with technology giant company Samsung, a deal worth $25 million and will have the company pay for Rihanna’s upcoming tour to promote the album, which was certified platinum within 14 hours of it being released for online download. The deal has also had Samsung do a lot of commercial advertising to promote the album, include a dedicated website.
Live Nation and ROC Nation 360 deal
Back in 2008, Universal music group signed a ten year deal with ROC Nations head Jay Z, worth $150 million. The deal is due to expire next year andcan trigger a buy-sell option which will have either ROC Nation or the universal music group subsidiary buy a stake into or entirely buy out the others business. Sources say Perez and Jay Z met with UMG chairman and chief executive officer, Sir. Graingein his California offices; which has fueled speculation of UMG buying a stake into ROC Nation. and more information click here.
If it becomes a reality, the deal will give Jay Z more resources with which to nurture new artists, it would also mean that UMG own a larger stake of the ROC Nations artists, though insider sources have said Live Nation is not interested in buying recorded music. Perez is said to have had UMG sign a music distribution deal with ROC Nation. and Follow him Twitter.com.