Luiz Carlos Trabuco Cappi Leading Bradesco To Remarkable Heights
When Luiz Carlos Trabuco Cappi assumed Bradesco’s presidency in 2009, the bank had lost its lead to Itau Unibanco. After assuming the office, he ruled out being in the chase for leadership claiming that leadership in the industry is not a goal. He categorically stated that their major goal was to serve the municipalities excellently.
Luiz Carlos Trabuco Cappi has over 40 years of experience working for the company, and this made him the best match for the position. His knowledge, experience, and familiarity with the firms’ operations, Luiz Carlos Trabuco Cappi was appointed to head the company. The company prioritizes continuity and renewal, and thus, Luiz Carlos Trabuco Cappi was the best suited for that position.
Luiz Carlos Trabuco Cappi’s Achievements
In 2015, Luiz Carlos Trabuco Cappi took a bold step that brought Bradesco Bank back to the leadership position. After being approved by Lazaro Brandao, the chairman of the board, he bought HSBC at the cost of $5.2 billion. The acquisition saw the bank assume the first position in the private segment. The deal made Bradesco outperform Itau Unibanco in three critical categories namely total investment funds, the number of account holders and branch network. At the same time, Bradesco bet their biggest rival in the sector in loans granted, deposits and assets.
Speaking to MONEY at the time of the acquisition, Luiz Carlos Trabuco Cappi stated that without the deal the firm would strive through a six year period of organic growth to achieve what it had achieved with HSBC acquisition. For that reason, Luiz Carlos Trabuco Cappi was named the Entrepreneur of The Year by DINHEIRO.
Luiz Carlos Trabuco Cappi will go down in history as the fourth president of the bank. A position that had been held by Amador Aguiar, the founder of the organization, Lazaro Brandao, current chairman of the board, and Cypriano, who left the institution in 2009.
Luiz Carlos Trabuco Cappi was born in Marilia in 1951. He graduated from the University of Sao Paulo with an undergraduate bachelor degree in philosophy, science, and letters. Luiz Carlos Trabuco Cappi career in the banking sector began in 1969 when he joined Bradesco Bank. The hardworking and visionary leader grew up the hierarchy levels holding several managerial positions. In 2009 he was elevated to serve as the president of the bank. This was after his remarkable performance while he served at Bradesco Seguros from 2003 to 2009. His work at Bradesco Seguros was significant as it earns Bradesco 30 percent of the organization’s profit to date.
After assuming the presidency, Luiz Carlos Trabuco Cappi created a corporate university, which began to renew leadership cadres. With this university, Bradesco found it easy to search for professionals in the banking sector. In 2015, Luiz Carlos Trabuco Cappi surprised many when he turned down an opportunity from President Dilma Rousseff to serve as the ministry of finance. Sources within the company indicate that he is the most suited candidate to succeed Lazaro Brandao, the chairman of the council. According to sources from his inner circle, Luiz Carlos Trabuco Cappi stated that his DNA is in Bradesco.
The visionary leader is always optimistic about the future of the industry. Luiz Carlos Trabuco Cappi states that the insurance sector is an extension of the state as it is essential for the maintenance of social welfare. He further argues that the current problems in the Brazilian banking sector are critical in defining the future. He further urges the government to understand the role of insurance in the modern society to help the industry evolve.