Desiree Perez and the Future of Roc Nation

In 2008 the celebrated rapper Jay Z signed into the joint venture enterprise Live Nation, a major promotional resource for some of the biggest names in the entertainment world. This $150 million deal includes two major aspects of the music business, signing musicians up for key tour dates and recorded music sessions. In essence, Live Nation has been a collaboration between management teams and the creative artists for the past several years. The successful enterprise has been a prime force in the careers of Shakira, Kanye West, Rihanna, and many others.

As the 10-year deal is drawing to a close next year, new negotiations to keep this arrangement intact apparently have stalled.  Head over to for additional article

The buzz in the music industry is that Jay Z is moving forward with promotional plans for his recording company, Roc Nation. His executive business partner, Desiree Perez, has been a driving force in negotiation deals for Jay Z and Roc Nation for at least ten years. In April, Jay Z and Desiree Perez met with Sir Lucian Grainge, CEO of Universal Music Group in California to discuss negotiation plans for Roc Nation investment backing. If negotiations are successful, this could have a major positive effect on the future direction of Roc Nation. Related article on

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Desiree Perez, also known as Des Perez, has a well-earned reputation in the music industry as a strong negotiator with a keen eye towards success. She is outstanding at management and accounting skills that are required for business deals to run smoothly from beginning to end. Des Perez was instrumental in negotiating plans for the Beyoncé Formation stadium and many other important deals. Her collaboration with Jay Z is sure to be an equally successful venture at Roc Nation.  For Dez recent timeline activities, click

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