Honey Birdette Rapidly Expands the Market, Enters U.S. E-commerce Market, Lays Plan for U.K. Outlets
Australia-based boutique brand Honey Birdette is in a ramp up mode, and it launched an e-commerce site for U.S. and plans to increase the retail outlets in U.K from the current three to 40 by 2018 end. Considering the sales increase of 374 percent from the U.S. market for the last 12 months, the brand decided to launch a dedicated online store for U.S. customers. The platform can offer a more engaging experience along with faster delivery which is free for above $50 orders, additional products based on U.S. consumer preferences, and easier return policy and procedure.
Interestingly, the U.K. market also gets a rapid expansion in terms of the retail store count. Currently, there are one store each in London’s Covent Garden, Westfield White City, and Leeds’ Victoria Gate. There are ten more stores ready for the opening in Leeds, Westfield Stratford, Liverpool, and Newcastle. The brand set to make the total count of the retail stores in the country to 40 by the end of 2018. Additionally, it is also looking to tap the opportunities in other European markets and planning to expand beyond Britain. The premium briefs start at £35 and bras at £60.
The lingerie brand is founded by a Brisbane-based fashion entrepreneur Eloise Monaghan in 2006 to offer attractive boutique products. The brand also offers a number of accessories that suit the needs of its diverse customer base such as toys, lubricants, candles, latex, knickers, corsets, bodysuits, suspenders, and more.
The brand has separate online stores for Australia and New Zealand, U.K and European Markets, and U.S. and Canada. In Australia, the home market of the brand, it has around 55 retail stores. Honey Birdette is very specific on bringing a diverse collection of fashion products which are trendy and appealing the young minds. Its commitment to providing quality and stylish products have garnered high demand for them across the world.
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