Desiree Perez Brings Her Fierce Negotiation Skills to Tidal

Currently, music streaming is a profitable venture that brings in millions of dollars. However, Tidal, Jay-Z’s company, has not yet realized its full potential. Executive Desiree Perez is confident that Tidal will survive in the long run and become successful.

Jay-Z is unaware of the trade tricks for music streaming. This is the reason why he hired Desiree Perez to assist him. Desiree Perez strong suit is negotiating multi-million dollar contracts, something she has done for ROC Nation and Tidal. Perez is a talented individual with her own business who knows how to attract customers and keep them interested. She has helped Tidal get new memberships restoring the business back to the headlines following the garnering of several album exclusives from celebrated co-owners like Rihanna, Kanye West, T.I, and Beyoncé.

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On top of that, the Tidal app is understood to be gaining momentum and is more popular than it used to be. Since the release of the album the Life of Pablo, over a million trial subscribers have signed up. Tidal has been witnessed to focusing more on new and upcoming music as opposed to the existing catalog of cuts. Also, it is promoting fewer categories including Tidal X, (that features live material), Tidal Discovery (that features new releases) and Tidal Rising (features up and coming artists).

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Desiree Perez is married to Juan ‘OG’ Perez, the head of ROC Nation Sports, related article on   She has worked at ROC Nation where her impeccable negotiation and accounting skills have made her shine. Additionally, Perez is an affiliate of the influential Hova Circle that includes her husband, Chala Pilgrim, Jay Brown, TyTy Smith and Jana Fleischman. Desiree Perez is talented, and it is no surprise that she is the right person to grow the Tidal Business.  Know her better, follow her on her page.

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