Tidal Streaming Music App’s Financial Turn Around – Spring 2017

If you are looking into the history of the Tidal streaming music app, you may be surprised to find out that Shawn Carter (Jay-Z), is the founder of this amazing app. Even though Jay-Z is not completely familiar with all aspects surrounding the music business, or business in general. He brought the right help on board.

The Tidal streaming music app has not seen much success since its release. The company has changed management so many times, customers got lost in the hustle and bustle of business. Jay-Z also lost a lot of money in the process. However, adding Desiree Perez as an executive may have been exactly what the company needed. Now, the company seems to be running smoother than ever, contracts are being made, and some big named artists are singing exclusive deals to stream their tracks on the Tidal app.

Desiree Perez’s Attachment to Tidal

Desiree’s husband is the head of Rock Nation Sports, a company with stake in the Tidal streaming music app. When Tidal looked like it would soon be facing serious financial difficulties, Perez stepped in to provide a much needed boost to the app and its financial status.

Perez has an extensive history in business, marketing, negotiation, and accounting. This made her the perfect executive for the company. Since she has stake in the company, she is definitely driven to force a financial turn around, and bring the company out of debt. More of Dez on her twitter.com page.

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Since Perez already has ties with recording artists, she is the perfect addition to the team. She has worked with Beyonce, booking stadiums for her tours, and Rihanna to land her recent deal with Samsung. Since she is already “in” with the stars, she has a lot more footing to negotiate exclusive streaming deals. Check on templeofthecave.com.

Tidal has already signed off on several multi-million dollar contracts for exclusive rights to streaming.

Check this https://www.crunchbase.com/person/desiree-perez#/entity

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