SEO Improvement Tips From White Shark Media
In addition to having your website placed in top results for search ads such as Google AdWords and Bing Ads, you should also be working to have good SEO results to make sure you generate even more traffic and add credibility to your website. White Shark Media, a certified Google and Bing ads reseller has some tips on how to use keywords to get higher search engine rankings. Website design and images also matter but how you use your keywords could make a difference between placing 1st or 5th in listings.
When looking at how to use keywords and how many to use, it’s helpful to use tools like Google Trends, Wordstream or Übersuggest. These tools give you an idea of which keywords or variants of the keywords can work for your target audience. It’s important to only use keywords that relate to your specific business niche and not to stuff them in a way that could damage your standing with Google or Bing. You have to pay attention to how they are used in website titles, page headers and in sentences in your content. Ideally you want to use keywords that make sense once in your titles and only about two or three times in your content. Keep in mind search engines are also starting to match actual queries and questions over simply keyword entering.
White Shark Media uses special analytics and tracking software to improve SEM keyword and campaign development. They help customers get a higher return on investment through optimizing their campaigns and making sure they aren’t overbidding or underbidding on keywords. They are one of a few companies privileged to be listed in Google’s SMB Partner network which requires a demonstrated commitment to strict requirements. White Shark Media’s specialists have been trained in PPC and SEM tactics and their senior advisors are always on standby to help with questions.
White Shark Media began doing evaluations a few years ago to let customers decide for themselves whether they want to hire a digital marketing agency. Signing up for an evaluation is fairly straightforward. You can go to www.whitesharkmedia.com and under the PPC or SEM tabs you can find the free evaluation link. Once you’ve filled out the contact fields, you’ll be scheduled for a time that a specialist will meet with you on GoToMeeting. During the meeting they will look at your AdWords or Bing campaigns and explain how they would improve them. If you still don’t want to hire them you don’t have to.